50
נקבה
רווקה
****
מלאה, חלקית
חודשיים
תואר ראשון
עברית
אנגלית
רכב פרטי – רישיון ב'
רכב פרטי
1998 - 2002 המכללה למנהל - תואר ראשון במנהל עסקים וחשבונאות. קבלת תעודת רו"ח.
שירות צבאי
שירות סדיר וקבע – שחרור בדרגת סגן. קבלת צל"ש ראש אגף כח- אדם.
תפקידים במהלך השירות הצבאי:
1996 – 1998 קצינת נפגעים וראש מדור כח-אדם מילואים וסדיר בקצין העיר ת"א.
1995 ניהול מערך יחסי הציבור בבסיס הדרכה וניהול לשכת מפקד הבסיס.
ניסיון תעסוקתי
Career Experience:
2022- 2023: VP Finance at Jifiti.Com- Fintech company
• Managing and leading the finance department
• Managing the Company’s budget, KPIs, economic analysis, and accounting reporting to the board of directors
• Leading all tax issues in Israel and abroad, including tax exposures, tax planning and transfer pricing
• Building work- processes to lead the finance department, including organizational processes
• Implementation of new systems, such as NetSuite and others to support new organizational processes
2020 – 2022: Director at PwC- Accounting Advisory (CMAAS) department
• Executive leader and manager of the Accounting Advisory department at PwC Israel
• Accounting advisory and training to companies in various sectors, mainly- Hi-Tech and Automotive technology; Assessment of new and existing accounting standards and SEC regulations
• A trusted advisor in various Readiness processes- leading private-placements, capital raises and IPOs, focusing predominantly on Nasdaq
2016- 2020: VP Finance at GeoEdge- Ad Verification and Security Company (SaaS)
• Managing all financial and legal aspects of the company; Managing the finance and billing departments; Working alongside the CEO and Board of Directors
• Play an integral role in leading all internal and external financial decisions as the company continues to expand
• Leading all outward-facing financing activities and communications of the company with current and prospective investors, investment bankers, and capital markets
• Managing the company's investments, cash-flow, capital structure, and relationships with potential investors
• Managing the budget, KPIs and business plan process; Managing tax planning and exposures, including transfer pricing models
2012–2016: CFO at DMD Online Marketing LTD
• Managing the Finance division and the Compliance and Back Office departments
• Execution of analytical and financial analyses and providing solutions to business related issues and financial issues, examination of profitability of investment in companies and projects
• Reorganizing the company structure to facilitate the company’s business development, analyses of business activities and control of business goals
• Designing monthly reports, budget and cash flow reports, business plan, budget control and ensuring regular activities are conducted according to targets
• Providing support for planning, control and tax process, leading the accounting process and decision making
2009–2012: VP Finance at Colmex Global
• Managing the Finance Departments in Israel and abroad, including designing monthly and budget reports, and designing a comprehensive business plan
• Establishment, improvement and enforcement of procedures, processes and work methods, control over operational, business, and financial goals of the company
• Designing and managing the global cash flow, execution of analytical and financial analyses and providing solutions to business related issues and financial issues
• Financial management and business development – data analysis to determine profitability of investment in companies and various activities
2005–2009: Director of Finance at Financial Services Company–Ezuz Financial Ltd.
• Managing an accounting team – managing tasks and schedule, supervise team's performance and ongoing professional accounting guidance to various companies
• Financial forecasts and budgets
• Financial reporting according to IFRS
• Financial analysis, reports to the Chief Scientist and the BIRD Fund
2001-2005: Senior in audit team – PwC Israel
• Managing audit of public and private companies; execution of due diligence processes
• Reporting under US GAAP and SEC reporting requirements
Established professional within finance industry with more than 18 years’ experience in accounting and business processes.
Wide experience in managing and leading business and financial processes in the Hi- Tech industry as well as other industries
Expertise in planning and managing IPO readiness processes under US GAAP and IFRS
Expertise in drawing economic conclusions based on outcome analysis, setting procedures and work processes, business planning and financial controls
Operating with legal and accounting advisors, managing acquisition projects, mergers and ventures in Israel and abroad
Leading and managing teams; functioning as a focal point and executive manager
Broad business and organizational perspective, sharp learning curve and ability to adapt quickly, strives for excellence, initiator and innovative
Areas of Expertise
• IPO readiness
• Accounting Processes
• Investor Relations • Financial Reporting
• Risk Assessment & Mitigation
• Regulatory Compliance • Financial Planning & Analysis
• Budgeting & Forecasting
• Business & Strategic Planning
