פרופיל תעסוקתי:

Tel-Aviv University, MBA in International Marketing & International Trade.
Tel-Aviv University, BA in Economics & Management.

שירות צבאי
1983 – 1980 כלכלנית במחלקת פיתוח אמצעי לחימה במדור תמחיר, תקציב ובקרה, ובכפיפות לראש להק ציוד של חיל האוויר.
1978 – 1975 שלישה בטייסת מסוקים, קצינה בדרגת סגן.

ניסיון תעסוקתי
2016 - 2022
Trade Manager at an international Trade division in the civil aviation
branch: Swissport Enterprise
Director of International Trade at the international trade division: Management
& financial monitoring of the VIP rooms/lounges [Dan Lounge + Arbel + King
David]. Management of supervision and budgetary and economic control of
the activities of the lounges, including monitoring the integrity of the charges
and collections vis-à-vis the international airlines – which constituted the main
source of profitability, for the representatives of the international airlines at
Ben Gurion Airport. Management of the company's main resource, which was
characterized by teamwork + establishing relationships + collaborations, with
the international airlines that operate flights to Israel. Extensive experience
working in a global environment and working with interfaces abroad, including
initiating and managing ongoing communication, as well as coordinating and
synchronizing activities, with the corresponding teams of international airline
2012 - 2015
Trade & Business Development Manager of a leading Construction
Entrepreneurship: Hamerton Investments
During this period I have successfully led strategic business processes. My
professional performance is characterized by the management of various
construction projects, through maximizing the trade and sales operations.
I have gained experience in networking and operating with leading developers
and contractors, of the construction & real estate branch. The remarkable
results of the trade negotiations with leading suppliers, had contributed a
significant high level of profitability for the business entity. I have a relative
advantage in commercial negotiations, and in promoting and closing business
agreements. I have accumulated relative advantage & introduced meaningful
experience, in the domains of auctions management & business development,
with manufacturers and suppliers of Infrastructure such as: Elevatores, Air
conditioning systems, Chillers, Electrical panels, etc..]. I have conducted
prudent financial planning, as well as sales initiatives and have maintained
efficient and effective contacts, with ministerial and municipal disciplines. I
have led the sales and commercial activities of the firm in the domain of
renting buildings that have been built by the company. I had the privilege to
achieve excellent business results tactically and strategically, as well as
increasing significantly the revenues and the profitability of the business entity
2000 - 2011
A. Business Strategy Consultant to industrial and commercial corporations,
with special expertise in international marketing strategy and international
sales & trade.
B. Lecturer in various Israeli universities on business policy and marketing &
sales strategy.
1995 - 1999
International Trade & Marketing Manager of an Israeli food import and
marketing joint venture between Meir Ezra & Sons Ltd. and the Israel
Corporation of the Eisenberg group Ltd, with major responsibilities for:
A. Development of numerous strategic joint ventures, structured through the
establishment of marketing and distribution systems.
B. Identification of trade opportunities and establishment of business relations
with leading international industries in Europe and North America.
C. Strategic sales managment and fiscal operation, of projects and business
activities, and development and carrying out of business plans.
D. Conducting sucsesfull trade negotiations, with major international food
manufacturers, and creating import lines for a large range of international
brands.
During this period I led the venture's work in the areas of defining business
policy, developing and implementing sales and marketing strategy, Positioning
of the firm’s variety of products and brands, and their adaptation to the target
market requierments, Enlarging the sales market share, Improvement of sales
metods and processes, Leading and managing the sales team, as well as
reinforcing and incentivizing the human capital, and acheiving high business
results, Coordinating all operation and finance activities, Pricing & Control, as
well as analyzing the target audiences and sales reports, Determining the
pricing policy along the supply chain, Cultivating the loyalty of consumers and
enhancing significantly the repeated purchases level, Product line promotion,
and participation in international exhabitions, Reinforcing the connections with
decision makers, through excellent comunication skills, Achieving a significant
market share of the local market sales, and an high level of business
profitability, all with a multi-disciplinary approach utilizing strategic expertise
and integrative management skills.
1991 - 1994
Export and International Trade Manager of a leading Israeli food
corporation, Vita─Itzhar─Teth-Beth, with major responsibilities for:
A. Determining the corporation’s international sales and marketing strategy,
including product selection, pricing, promotion and public relations policy;
setting the sales and marketing goals and enhancing and evaluating the
sales performance in the targeted international markets.
B. Business development in the international markets, in which the firm
operated; which involved steering and adjusting the production line and
other logistics, supporting this sales export activity; and managing the
financial and commercial aspects of these business operations.
C. Adaptation and sales of a large range of products to the international target
markets, which were western industrialized countries & eastern developing
countries.
D. Mapping and development of channels of distribution, Identification of new
target markets and segments.
E. Conducting successful trade negotiations and commercial agreements,
and contracts with leading manufacturers and suppliers.
F. Positioning of the firm’s products and brands variety, and their adaptation
to the requirements and preferences of target markets, enlarging the sales
market share, revenues and profitability.
G. Segnificant experience in financial operations, such as: accounting, budget
and fiscal control, as well as ability to analyze balance sheets and income
statements.
1992 - 2014
Volunteer Experience: Board of Directors of the Israeli Forum organization,
Chairperson of International Missions Committee
A. Promoting the strengthening and nurturing of the ties and partnership,
between Israel and the Diaspora particularly in Europe and North America.
B. Creating and maintaining ongoing contacts, with Israeli government
ministries, institutions and organizations such as: The Jewish Federations
of North America, JCCA, JNF, Keren Hayessod-UIA, Israel Bonds and
AIPAC.
C. Strengthening the ties with donors, as well as their financial support and
involvement, in reinforcing and nurturing the Jewish community locally and
internationaly, through the enhancement of direct fund raising.
D. Designing and planning of social and business initiatives, as well as
maintaining efficient and effective contacts, with ministerial and municipal
disciplines, and obtaining an higher level of support and collaboration from
local and international agencies and organizations.

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