38
נקבה
רווקה
****
מלאה, חלקית
מעוניינת בעבודה מרחוק
תיכונית, תואר ראשון
עברית
אנגלית
רכב פרטי – רישיון ב'
רכב פרטי
EDUCATION
Bachelor’s Degree in Media and Communication, University of Haifa, Israel 2012 – 2015
Master’s Degree (in progress), International Management & Leadership, Lauder Business School 2024 – 2025
שירות צבאי
חובשת בבה"ד 10, חיל רפואה.
ניסיון תעסוקתי
WORK EXPERIENCE
Marketing Automation Specialist, MANIA Group (Leading men’s & children’s fashion brand), Israel 2024
Led customer journey mapping and lifecycle strategy using Emarsys CRM, improving retention by 15%. Defined and optimized audience segmentation, campaign goals, and creative strategy across email and SMS.
Collaborated with analytics and content teams to implement A/B testing and enhance performance. Managed vendor relationships and oversaw execution of campaigns, budgets, and performance tracking. Delivered actionable insights using Emarsys and GA4, translating data into strategic marketing decisions.
Trade Marketing Analyst, Schestowitz (Leading goods and imports company), Israel 2023 – 2024
Analyzed campaign performance using SAP BI, GA, and CRM platforms to guide optimization initiatives. Developed promotion and assortment strategies with measurable uplift in engagement and conversion.
Executed A/B testing and data analysis to guide decision-making on media buying and budget allocation.
Liaised with external partners and in-house teams to execute omnichannel marketing campaigns.
Advertising and Brand Manager, Shufersal (Largest supermarket chain), Israel 2021 – 2023
Led B2B and B2C performance marketing initiatives for financial services and "Shufersal Travel" brand. Oversaw a large-scale customer club including CRM communications (email, SMS) and loyalty strategy.
Built data-driven customer lifecycle journeys and managed strategic brand partnerships to increase retention. Directed media planning, budget allocation, and KPI tracking across Meta, Google, and LinkedIn campaigns. Managed external agencies while collaborating with product, UX, and analytics teams to optimize funnel
performance.
Customer Success Manager, MIS (Market Research and Customer Insights), Israel 2017 – 2021
Managed enterprise clients (Nike, H&M, Bank Hapoalim) using CRM systems for customer engagement. Designed performance dashboards and training programs based on data insights.
Led survey design, analysis, and presentation of strategic findings to senior stakeholders.
Supervised a Quality Control Manager, overseeing daily responsibilities and ensuring effective task execution.
Advertising Account Executive, GITAM BBDO (Top Worldwide advertising agency), Israel 2016 – 2017
Managed campaigns for clients including Cellcom, Mobileye, Grey Goose and Shufersal.
Coordinated media plans and creative assets across digital and offline channels, meeting client objectives. Organized production events and executed high-impact advertising strategies.
Strategic performance marketing specialist with 9+ years of experience driving acquisition, retention, and growth through data-driven campaign strategy and lifecycle optimization. Proven ability to lead end-to-end digital marketing initiatives from planning to evaluation, with hands-on experience managing cross-functional teams, external vendors, and budgets. Adept at defining KPIs, scaling campaigns, and aligning marketing goals with product, SEO, and tech teams.
