פרופיל תעסוקתי:

2005-2009: Tel Aviv University Bachelor's degree, Statistics & Social Sciences Sociology and Antropology
השכלה

דיפלומה
2011-2015: The Open University Master's degree, Business Administration

שירות צבאי
none
ניסיון תעסוקתי
2022-2025 Media Manager SLIKKLABS 6/2023 5/2022 : Media Manager at SLIKKLABS * Managing and analysing , Taboola , Yahoo, DV360 and RTB platforums. * Responsible for planning and executing the marketing campaign for the publisher side * Examining risks and potential gains ROI * Creating and analyzing reports from different systems to improve results, Power BI 5/2020 4/2022 : Media Manager at ESN Global * Managing and analysing Twitter, Snapchat, Yahoo, DV360 and RTB platforums. * Creating and implementing full-scale strategy for premium publishers * Responsible for planning and executing the marketing campaign for the publisher side * Examining risks and potential gains ROI * Creating and analyzing reports from different systems to improve results, Power BI * Screening potential business deals by analyzing market strategies, deal requirements, financial metrics and results 2019 3/2020: Media Manager at ICE -TECH * Managing and analysing Twitter, Snapchat, Yahoo, DV360 and RTB platforums. * Creating and implementing full-scale strategy for premium publishers * Responsible for planning and executing the marketing campaign for the publisher side * Examining risks and potential gains ROI * Creating and analyzing reports from different systems to improve results, Power BI * Screening potential business deals by analyzing market strategies, deal requirements, financial metrics and results

2017-2019 Account Manager at U.R.I MEDIA MARKETING U.R.I MEDIA MARKETING Account Manager at U.R.I MEDIA MARKETING * Managing relationship with high-scale publisher clients- understanding their needs and main KPIs, building a professional and personal relationship based on mutual trust * Creating and implementing full-scale digital marketing and strategy for premium publishers * Responsible for planning and executing the marketing campaign for the publisher side * Examining risks and potential gains * Creating and analyzing reports from different systems to improve results * Creating presentations for publishers for performance insights and for further growth opportunities * Screening potential business deals by analyzing market strategies, deal requirements, financial metrics and results


05/2017-10/2018: Senior Media Manager at U.R.I MEDIA MARKETING
• Managing relationship with high-scale publisher clients- understanding their needs and main KPIs, building a professional and personal relationship based on mutual trust
• Creating and implementing full-scale digital marketing and strategy for premium publishers
• Responsible for planning and executing the marketing campaign for the publisher side
• Examining risks and potential gains
• Creating and analyzing reports from different systems to improve results
• Creating presentations for publishers for performance insights and for further growth opportunities

• Screening potential business deals by analyzing market strategies, deal requirements, financial metrics and results
03/2014-04/2017: Senior Media Buyer at RUSHMORE MARKETING
• Responsible for executing the growth plan on the publisher side
• Overseeing and optimizing publisher’s performance and reaching the maximum potential
• Analyzing reports from mobile and display programmatic media platforms and providing a better strategy for optimization
• Assisting the product team to define new KPIs for publisher performance growth
• Developing negotiating strategies and positions by studying integration of new venture with company strategies and operations
• Presenting own media researches and training the team members
• Representing the company at industrial related conferences in Israel and abroad
01/2012-02/2014: Publisher Success Manager at PLATINUM DIGITAL
• Managing different ad-types

• Working on several GEOs including GCC, UK, Canada, USA, Australia
• Negotiating digital plans and maintaining strong working relationship with digital media
• Working on several ad models such as CPA, CPI, CPL, PPC, CPM
• Conducting research to identify new markets and potential business opportunities
• Present the company and discuss the possible ways of partnership
• Negotiate the total budget of the campaign, out payments and dynamic CPM budgets
• Working on different platforms including Google, Yahoo, MediaMath, Appnexus

הערות: