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רכב פרטי – רישיון ב'
רכב פרטי
EDUCATION
Volks University (VU), Amsterdam, Holland | Dutch as a second language | State Examination Certificate (Nt2)
HubSpot Academy | Worldwide Leader in Inbound Marketing, Sales, and CS/Support Training
HubSpot Certified Trainer Certification 2020
HubSpot Inbound Marketing Certification, 2019
HubSpot Inbound Sales Certification, 2019
HubSpot Inbound Certification, 2019
HubSpot Social Media Certification, 2019
HubSpot Marketing Software Certification, 2019
HubSpot Sales Software Certification, 2019
HubSpot Content Marketing Certification, 2019
HubSpot Email Marketing Certification, 2019
HubSpot Sales Enablement Certification, 2019
HubSpot Frictionless Sales certification, 2019
HubSpot Sales Management certification, 2019
שירות צבאי
שירות צבאי מלא
ניסיון תעסוקתי
Conscious Sabbatical | Family Caregiver Leave | 2021 – Present
Cacao Media | Platinum HubSpot Partner | Tel - Aviv, Israel | 2019 – 2021
INBOUND MARKETER |HUBSPOT CERTIFIED TRAINER| FREELANCER
Integrated, trained, and educated B2B marketing teams on HubSpot's marketing and sales solutions, helping to gain in-depth knowledge on inbound methodologies and the proper setup and use of the Hub.
• Executed and oversaw all Technical (Google Analytics/ Zoom/WP/Mobile), Marketing (Blogs, Forms), CRM, and Sales Setup ensuring proper data migration.
• Conducted thorough Audit to address critical issues concerning the performance of the marketing and sales activities. Enforced Sales and Marketing alignment strategy. (SMarketing SLA)
• Formed, designed, and implemented Content Creation Strategy (nDash) to allow Pillars, Clusters, and CTAs to support Persona-Based-Audience Segmentation Strategies.
• Oversaw Salesforce/HubSpot Integration providing a powerful bi-directional sync and robust Lead Intelligence.
• Improved Lead Capturing/Nurturing by ensuring proper and efficient use of Forms/Workflows.
• Organized, strategized, and structured campaigns and assets to promote companies’ goals.
• Used Contact Attribution Reporting to analyze and optimize digital assets and strategies impact by identifying winning content types, sources, and campaigns.
• Reduced sales friction driving more convenient user experiences by adopting and implementing the HubSpot Frictionless Selling Framework.
Timing Software Ltd | Navigation B2B SaaS | Binyamina, Israel | 2018 – 2019
USA Sr. SALES DIRECTOR
Spearheaded USA GTM Strategy. Prospected, won, and directly on-boarded US 1st Key Account (<60 days).
Reinforced after-sales training program ensuring a seamless implementation and delighted referenceable advocacy.
Oversaw US conferences, driving lead generation strategy in alignment with goals and objectives. (22% uplift in SQL).
SELFLY Camera LLC. Acquired by AEE Technology Inc. | Tel-Aviv, Israel | 2017 – 2018
DIGITAL ENGAGEMENT Sr. DIRECTOR
Led SELFLY Camera most popular $1.3M crowdfunded project (Kickstarter & Indiegogo).
Developed managed and executed all direct-to-consumer digital initiatives and programs touching a variety of digital channels throughout the development of consumer-centric marketing experiences.
Increased SQL pipeline by 30% (< 60 days) across global CE Distributors and vendors. (e.g., Apple Inc.)
Adxperience Ltd | Mobile Marketing Agency | Herzliya, Israel | 2015 – 2016
VP OF SALES & BUSINESS DEVELOPMENT
Developed and implemented Effective Sales Enablement Strategies empowering sell efficiency at a higher velocity.
Exceeded sales quota by over 250%, generating over $350K in revenue. (<90 days).
Closure of 12 new key accounts. 600% growth($50K) in average deal size in APAC fiercely competitive market.
MassiveImpact Int. Ltd| Mobile Marketing Agency|Tel Aviv, Israel | 2011– 2015
GLOBAL SALES Sr. DIRECTOR | # 1 Sales Rep in Company 4 Straight Yrs
Spearheaded international growth efforts immediately increasing bottom-line profits in a saturated market.
Consistently exceeded annual sales quotas by incorporating adaptive selling methodologies resulting in a constant annualized top-line revenue growth of 26%. ($21M)
Improved sale cycle by 12%, 22% growth in sales attainment ratio, 12% uplift in lead conversion ratio, and an unprecedented 2000% growth in average deal size. ($1.5M) by adopting a stage-centric sale process.
Vanway Services LTD | Mobile App Developer | Herzliya, Israel | 2006– 2011
GROWTH MARKETING & DIGITAL ENGAGEMENT Sr. DIRECTOR
Exceeded stringent goals and objectives, generating a 22% MoM increase in MAU (+650), 380% increase in average revenue per user ARPU ($950), and a 23% YoY increase in net revenue ($750K). 164% increase in activation rate (66%), 40% improvement in CLTV to CAC and an increase in ROAS (45%).
Additional Experience:
2021 – Present | Conscious Sabbatical | Bereavement Leave | Self-Employed as a Home Decorator.
2016 – 2017 |Conscious Sabbatical | Instructed the 'GoEco' Program at Karkur Elementary School, Israel.
1987 – 1990 | Israeli Air Force | Sergeant | Elite communication and computerization unit.
HubSpot Marketing Training HubSpot Sales Training Adobe Creative
Cluster/Pilar Content Strategy Data Migration Frictionless Selling FW
Marketing Automation Lead Generation & Nurturing Storytelling Marketing
Audit & Onboarding
Inbound Marketing
Sales Enablement CRM/HubSpot Integration
Blogging
SME social media Growth
Analytics & Reporting
SEO