לא צויין
זכר
לא צויין
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מלאה
מיידית
*ניהול שיוק
*ניהול
תואר שני
עברית
אנגלית
רכב פרטי – רישיון ב'
רכב פרטי
2005 - 2007 M.B.A, Design Management.
1999 - 2003 B.Des, Industrial Design.
שירות צבאי
מלא
ניסיון תעסוקתי
2024 - Today Head of New Products Development, Keter – Consumer Products.
Led multidisciplinary team in developing consumer products, from idea to market.
Conducted market analysis and user research, composed briefs, led design, engineering, and handover to production. Guided Subcontractors. Made yearly plans, budgets, and road maps
2023 - 2024 Marketing, Business Development, and Sales Manager, Silmet – Biomed.
Spearheaded growth initiatives and innovative propositions.
Orchestrated comprehensive marketing strategies across traditional and digital channels.
Drove new product introductions and market penetration.
2021 - 2022 Division manager, Tzora Active Systems – IoT Medical Device.
Directed P&L unit for multidisciplinary product, exceeding business targets.
Led new product development, marketing, distribution, and pricing strategies.
Executed business expansion initiatives.
2017 - 2020 Category Manager, Stanley Black & Decker – Consumer Products.
Managed P&L unit for prominent international brands.
Drove marketing efforts, product development, and market penetration.
Achieved significant cost reductions and sales growth in the U.S. market.
2014 - 2017 Marketing & Innovation Manager, Persys Medical Group - Medical Device.
Oversaw product roadmap and project management.
Implemented innovative solutions and led marketing initiatives.
Unified brand messaging across multiple companies.
2009 - 2014 Division manager, Source – Consumer Products.
Directed P&L operations and led multidisciplinary team.
Championed strategy, marketing, and product development.
Successfully transitioned category focus to user-centric solutions, optimizing product lines and enhancing turnover.
2014 - Today Mentor, Keren Shemesh - Accompaniment of young entrepreneurs.
Results-driven leader with over 15 years of experience in managing diverse teams and driving exceptional growth. Proven track record in P&L management, strategic planning, and business development across various industries including medical devices, consumer products, and IoT. Skilled in product development, marketing strategies, and operational optimization
Volunteering
2014 - Today Mentor, Keren Shemesh - Accompaniment of young entrepreneurs. Key Skills
Product Lifecycle Management
Market Analysis & Strategy
Cross-functional Team Leadership
User Experience (UX) Design
Agile Methodologies
Product Launch & Go-to-Market Strategies
Stakeholder Management
Budget & Roadmap Planning
Regulatory Compliance (Medical Devices)
