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רכב פרטי – רישיון ב'
רכב פרטי
Professional Experience:
Chief Marketing Officer (CMO), B-Tech Electronics LTD.
March 2025 – Present
• Leading the company’s marketing strategy, brand positioning, & go-to-market execution.
• Managing digital presence, content, email marketing, and outbound lead-generation
campaigns to support business growth.
• Developing core brand assets, product messaging, and sales enablement materials.
• Building strategic partnerships and ensuring consistent storytelling across channels.
• Using data-driven insights to optimize performance and scale marketing impact.
Social Media Marketing Consultant (Part-time), Electra Danko
March 2024 – Present
• Managing the company’s social media and content strategy across platforms.
• Aligning messaging, tone, and visual language with brand guidelines and values.
• Creating storytelling-focused content, inc. photography, short-form video, & copywriting.
• Sourcing content and supporting campaigns with internal teams and partners.
• Keeping the brand active, visible, and consistently engaging across channels.
• Leveraging platform insights and KPIs to refine content and drive better results.
Marketing Communications Manager (MarCom), A. Meshi cosmetics, BollyJon Cosmetics
2017–2024
• Leading branding and marketing processes in international markets.
• Managing content creation and production of promotional materials.
• Overseeing digital marketing, including social platforms, influencer collaboration
• Steering corporate communications and customer relations in local and global markets.
• Implementing brand strategy, B2B marketing & TTT processes.
• Providing problem-solving solutions.
Social Media & Content Strategy Manager, (Wella Professionals, Dr. Kropnik, Mon Platin)
2017–2024
• Developing marketing strategies and creating targeted content for social media channels.
• Creating textual and video content with a results-driven approach.
• Ensuring alignment with evolving platforms algorithms.
• Tailoring content delivery to engage diverse audiences across various markets.
• Partnering with PR teams, influencers, and key leaders within professional communities.
International Educational Project Leader
2016–2023
• Driving global professional training programs, fostering collaborations with both brands
and public organizations.
• Leading international delegations to professional exhibitions and conferences.
• Organizing both logistical and marketing operations for global training projects.
• Producing initiatives from concept and program development to execution.
Editor-in-Chief, Le Journal Magazine (B2B)
2005–2017
• Leading a B2B trade magazine, promoting brands awareness and marketing content.
• Initiating business collaborations and organizing events to elevate brands visibility.
• Managing content, writing, editing, conducting interviews, and leading the editorial team.
• Creating contracts, advertising, partnerships, while managing production and distribution.
Founder & Manager, Studio Armadillo
1995–2024
• Delivering creative branding and content services to mid-sized and large enterprises.
• Specializing in marketing copywriting, brand identity design, commercial content creation.
• Organizing exhibitions and trade shows aligned with client goals and brand strategy.
• A to Z writing, Editing and producing community, professional, and commercial content.
• Leading unique projects tailored to client goals and marketing strategy.
Key Achievements:
• Achieving 75% brand awareness in a niche market, using a unique content strategy.
• Creating large-scale events with up to 50+ exhibitors, 30 speakers, and 3,500 attendees.
• Increasing social media engagement by over 50% across multiple brands.
• Expanding brand presence to 20+ countries, partnering with international distributors.
• Part of the Israeli social media team for Eurovision 2019 with Facebook and Kan11.
Education & Certifications:
• Bachelor’s Studies (final semester): Social Sciences and Humanities – Open University
• Certifications in Social Media Management (New Media College), Photography and
Video Editing (Camera Obscura), Creative Suite (A
מיתוג עסקי, תקשורת פנים ארגונית, מנהל פיתוח עסקי וניהול שיווק.
