לא צויין
נקבה
לא צויין
****
מלאה, חלקית
מיידית
תיכונית, מקצועית, תואר ראשון
עברית
אנגלית
רכב פרטי – רישיון ב'
רכב פרטי
Data Operations & Analytics, Keshet Broadcasting LTD., Tel Aviv
2 0 2 2 — 2 0 2 5
• Ensured data availability, accuracy, and consistency for business users
• Monitored data quality and performance issues, leveraging SQL for granular analysis.
• Collaborated with Product, Marketing, and Development teams to align data solutions with business needs,
acting as the primary liaison and translating technical concepts into actionable insights.
• Partnered with Data Engineers, BI Developers, and Analysts to enhance data infrastructure Developed and
maintained dashboards and reports for key performance metrics.
• Maintained strict compliance with data privacy regulations (GDPR, CCPA) and enforced governance
policies to uphold data integrity.
Commercial Product Manager, Keshet Broadcasting LTD., Tel Aviv
2 0 2 0 — 2 0 2 1
• Conducted in-depth analytics for commercial products to drive data informed decision making.
• Built and refned commercial models for 12+ streaming services, supporting revenue growth and
proftability.
• Acted as a liaison between the Product and Commercial teams to align objectives and streamline
workfows.
• Led monetization strategies for user funnels, optimizing customer journeys and boosting conversion rates.
BYOO Unit, Walla, Tel Aviv
2 0 1 6 — 2 0 1 8
• Established a new business unit focused on collecting, processing, and leveraging digital data to improve
advertising performance and develop new products in the felds of location-based marketing, remarketing,
and audience analytics.
• Implemented relevant technological systems and integrated them within the organization.
• Oversaw external technology vendors.
• Guided the formation and development of data engineering and data science teams.
• Defned and refned new products.
• Created, managed, and monitored cross-department work plans (budgets, timelines, coordination between
teams, and crisis management).
Advertising and Information Systems Manager, Walla, Tel Aviv
2 0 1 4 — 2 0 1 6
• Led the Advertising Systems Department.
• Managed the project to replace the site’s advertising system.
• Was responsible for the site’s advertising platform and provided support to various departments (Sales,
Development, BI).
• Monitored and optimized advertising product performance; assessed new advertising products (feasibility
analysis, defning internal development needs).
• Handled integrations with external advertising systems and technology providers.
• Managed the site’s performance framework and spearheaded the move into Programmatic Buying.
Research Manager, ynet, Tel Aviv
2 0 1 3 — 2 0 1 4
• Oversaw measurement systems for the site (web, mobile, and video).
• Implemented updates and enhancements to measurement systems, identifed additional and
complementary solutions.
• Developed ongoing and automated reporting based on departmental KPIs.
• Managed audience tagging and data collection.
• Conducted various market research projects.
Business Development, ynet, Tel Aviv
2 0 1 2 — 2 0 1 3
• Managed commercial partnerships.
• Drafted contracts, defned project requirements, and led project implementation.
• Produced regular reports and carried out continuous optimization of project operations.
Operations Manager, The Internet Rating Comittee, Tel Aviv
2 0 1 1 — 2 0 1 2
• Managed day-to-day operations of the committee.
• Led fundraising activities with committee members.
• Oversaw legal processes involving committee members and regulatory bodies.
• Oversaw the implementation of measurement systems across major Israeli websites and platforms (web,
mobile, video).
• Produced monthly demographic and quantitative reports, used by leading media outlets for rating
publications and top advertising agencies for demographic segmentation of advertising space.
E D U C AT I O N
BA in Communication and East Asian Studies, The Hebrew University of Jerusalem, Jerusalem
J A N U A R Y 2 0 0 6 — J A N U A R Y 2 0 0 9
Chinese language studies, Yunnan Normal University, Kunming
Highly accomplished Data Operations & Analysis professional with extensive experience driving data-driven
insights, optimizing commercial models, and ensuring data accuracy and accessibility. Demonstrated success
in bridging technical and business teams—most notably in streaming services, location-based marketing, and
audience analytics—to develop robust data infrastructures and actionable reporting. Adept at maintaining
compliance with data privacy regulations (GDPR, CCPA) and skilled in leveraging SQL, BI tools, and analytics
platforms to enhance performance. Recognized for guiding cross-functional collaboration, translating complex
data concepts into strategic initiatives, and consistently delivering measurable business impact in dynamic digital
environments.
