34
זכר
נשוי
****
אין פרטים זמינים
מיידית
מקצועית
עברית
אנגלית
רכב פרטי – רישיון ב'
רכב פרטי
Brand & Merchandise Designer
Hapoel Tel Aviv Basketball Club
10/2023 - 08/2025,
Revenue Growth: Led the design and production of the official merchandise line,
contributing to a significant year-over-year increase in sales and revenue growth.
Brand Independence: Developed a fully independent brand for the team, replacing
reliance on external companies like Nike/Adidas.
Visual Identity: Designed the logo and graphic language which became the official
team uniform for the EuroLeague season.
Creative Lead & Brand/Web Designer
Studio 6B
11/2022 - 06/2024,
Business Impact: Contributed to a 20% increase in website revenue in 2023 through a
strategic rebrand and marketing overhaul.
Rebranding: Led the full rollout of the studio’s rebrand across digital and physical
assets.
Web Redesign: Executed a complete website redesign, including UX restructuring and
user-flow optimization. Collaborated closely with developers to implement updated UI
components.
Brand & Marketing Designer
GreenKom Group (Medical Cannabis)
02/2023 - 01/2024,
Product & Packaging: Developed visual identities and packaging concepts for new
product lines under strict regulatory guidelines.
Digital Brand Assets: Created digital marketing materials and ensured consistent,
compliant brand application across teams.
PROJECTS & INDEPENDENT WORK
Ynet (Yedioth Group) (2020 - 2021)
Designed layouts for special feature articles and the Euro 2020 minisite within Israel’s #1 news
platform ( ~2M+ daily visits ).
Created ongoing design assets for both the company’s website and its social media platforms
Butcher Shop (06/2023 - 08/2025)
Designed and built the shop’s Wix landing page, managed its Shopify store.
Designed graphic materials for both paid campaigns and organic social content.
Took part in planning and supporting their Google and Meta ad campaigns.
O.V Art Gallery CRM Ecosystem (2025)
on Wix. Architected the internal database structure and automated workflows to ensure seamless
synchronization between systems using advanced CMS features.
WeSure Presentation Designer (2024)
Designed a high-impact investor deck using clear narrative, infographics, and visual storytelling.
Student project featured on Ads of the World (2020)
receiving early international recognition for creative quality. link to project
UX/UI & Graphic Design
Netcraft Academy
2021 - 2022,
Art Direction & Copywriting
ACC Tirza 2017 - 2018,
Brand & Merchandise Designer specializing in visual
identities that drive brand visibility and business growth.
Expertise spans e-commerce management, system
design, and digital marketing, with a track record of
delivering designs that increase revenue and user
engagement.
