פרופיל תעסוקתי:

Energetic Global Digital, Social & Media executive with +18 years of experience leading B2B and B2C digital marketing strategies across Europe and Israel. Proven track record in building, scaling, and optimizing performance-driven paid media programs, managing multi-million-dollar budgets, and delivering measurable business impact. Strategized, negotiated, and invested $12M+ in paid search, social, and media campaigns across 7 European countries and 4 industries. Built three businesses from the ground up and successfully launched two new markets, achieving top-performing status while reducing acquisition costs by 70% and maintaining ROI above 200%. Experienced in full-funnel digital marketing, analytics, stakeholder collaboration, and data-driven decision-making. Polyglot: fluent in 5 languages with a strong passion for continuous learning and innovation.

PROFESSIONAL EXPERIENCE
Commercial & Go-to-Market Consultant (Freelance) - Remote | Sep 2025–Present
• Led go-to-market strategy across 9 industries
• Designed commercialization and partnership models
• Managed pipeline, forecasting, and negotiations
• Partnered closely with founders in fast-moving environments
Director of Sales & Marketing - Mammashudde Group (IL/FR) | 2024–Present
• Built three divisions from scratch and scaled revenue streams
• Owned marketing strategy, budgeting, and forecasting
• Implemented conversion tracking and A/B testing
• Managed paid social, SEA, and SEO; led brand storytelling
Associate Director - Medscape Network, Aptus Health (WebMD), France | 2021–2024
• Increased user registrations by 100%
• Cut acquisition/content costs by 50% via analytics

• Built dashboards for senior leadership
• Key contributor to scaling from early to growth stage
Country Manager - Medscape Network, France | 2018–2021
• Defined local brand narrative and positioning
• Led multi-stakeholder marketing programs
• Drove growth through digital and partnerships
Marketing Director - Montaigne Immobilier, France | 2016–2018
• Built digital foundation across paid search and social
• Achieved €25 CPL with 85% conversion rate
Digital Marketing Consultant (Freelance) - Remote | 2015–2018
• Delivered PPC and paid social for B2B/B2C clients
• Built community of 50,000+ contacts
Founder & Digital Marketing Manager - Jobs in TLV, Israel | 2015–2018
• Closed deals with 50+ companies
• Led digital acquisition and employer branding
Head of Marketing - AvaTrade Group, Israel | 2014
• Led global PPC, SEO, affiliates, social, and PR
Head of Media - Xwise (Agency), Israel | 2013
• Reduced spend by 80% while doubling acquisitions
Head of Media Buying - William Hill Online (Southern Europe) | 2010–2013
• Managed $7M+ annual media budget; launched Italy and Spain markets
Client Relationship Manager - Janus Capital International (UK) | 2007–2009
• Supported fundraising of $2.5B across Southern Europe, managing $400B+ in client assets
Financial Manager - Opportunités Finance, France | 2006–2007
• Supported origination and underwriting of six major real estate transac

EDUCATION
MBA - Entrepreneurship, Innovation & Venture Capital, Recanati School of Business (2009–2010)
BA - Business Administration (Finance & Management), LUISS Guido Carli (2001–2005)

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