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SUMMARY
The best marketing I've ever done started with a conversation, not a campaign. In 20 years of B2B
leadership, I've led three companies to successful exits (my most notable one to Honeywell), grown
ARR by hundreds of percent on tight budgets, and repositioned brands that the market had stopped
paying attention to. I use AI strategically (ChatGPT, Claude, Gemini, Google AI Studio) to help my
team punch well above its weight. Every number on this resume is something I'd be happy to walk you
through.
EMPLOYMENT HISTORY
Chief Marketing Officer Dec 2024 – Present
WiseStamp
• Restructured, hired and led a 10+ person in-house marketing team; introduced team leads and a
scalable org structure, building a foundation for sustained multi-year growth.
• Grew ARR 19% YoY and generated $10M in new pipeline, all on significantly reduced budgets
through strategic prioritization and efficient execution, resulting in 57,500 new customers.
• Repositioned WiseStamp from B2C to B2B+Enterprise, building credibility with large-scale accounts
and aligning GTM with SOC 2 and HIPAA certification readiness.
• Completed a full company rebrand in ~2 months, leveraging AI-powered customer insights and
data-driven analysis to redefine brand positioning and messaging.
• Launched WiseStamp’s AI Signature Studio, enabling users to generate brand-consistent email
signatures from a single prompt, reducing creation time from hours to seconds.
• Launched a free PLG signature generator as a top-of-funnel acquisition engine, scaling the platform
to 1.5M+ active customers worldwide.
• Established industry thought leadership through podcasts, content-driven growth, video customer
testimonials and modern B2B storytelling with AI workflows.
Chief Marketing Officer Jan 2024 – Dec 2024
SAGE Cyber by HolistiCyber (acquired by Clarity Sec)
• Built and scaled a high-performing marketing team, helping position the company for its successful
acquisition by Clarity Sec.
• Launched 2 new Gartner product categories (CDPO & CPPM), establishing early market leadership
in both.
• Exceeded seed funding goals through analyst relations work, raising millions and securing multiple
multi-year enterprise clients within 9 months of product launch.
• Directed all marketing strategy, budgeting, and board communications, driving rapid early-stage
growth.
• Led a full rebrand, new website launch, and marketing automation implementation while managing
CISO events, social media, and PR outreach.
Chief Marketing Officer Feb 2023 – Jan 2024
HolistiCyber
• Achieved 8.2X ROI from field marketing and 300% growth in inbound leads through strategic
positioning and demand generation.
• Developed and executed a comprehensive marketing strategy spanning demand gen, content, and
global cybersecurity events.
• Managed product marketing, field marketing, content, digital, and demand gen teams alongside
outsourced SEO and design.
• Strengthened thought leadership through content-driven campaigns, positioning the company as a
trusted enterprise cybersecurity partner.
• Built strategic partnerships with the Mossad, the FBI, MI5 & MI6, and developed national
cybersecurity strategies for entire countries, notably Australia and Japan.
VP of Global Marketing Jun 2019 – Feb 2023
SCADAfence (acquired by Honeywell)
• Drove 1,100% growth in newly signed customers and 500% average annual revenue growth across
all marketing channels.
• Achieved a 97% lead-to-MQL conversion rate and 2,300% ROI growth through performance
marketing and demand gen optimization.
• Built brand, product marketing, growth, and performance marketing from the ground up for
SCADAfence’s industrial cybersecurity platform.
• Led the company through 3 successful funding rounds and an eventual acquisition by Honeywell.
MICHAEL
YEHOSHUA
CHIEF MARKETING OFFICER
CAREER HIGHLIGHTS
19%
ARR growth at WiseStamp
on reduced budgets
57,500
New customers acquired
at WiseStamp
1,100%
Customer growth
at SCADAfence
2,300%
ROI growth
at SCADAfence
8.2X
Field marketing ROI
at HolistiCyber
600%
ARR growth in 2 years
at AMC
$3M+
Revenue from a single
website redesign
#1
G2 Momentum Leader
Winter 2026
3
Successful M&A exits
including Honeywell
3
Funding rounds led
at SCADAfence
EMPLOYMENT HISTORY (CONTINUED)
Global Director of Marketing Jun 2016 – Jun 2019
TrapX Security (acquired by Commvault)
• Turned a small, declining startup into a profitable, world-leading vendor in cyber deception
technology, contributing to a successful exit to Commvault.
• Drove recognition as 2018 Company of the Year for Deception Technology by Quadrant Knowledge
Solutions.
• Led all global marketing, PR, and thought leadership, establishing TrapX as the pioneer and
category leader in cyber deception.
• Built and executed demand generation, content marketing, and event strategies that fueled
enterprise customer acquisition across Forbes Global 2000 accounts.
VP of Marketing Feb 2014 – Jun 2016
AMC
• Grew ARR 150% in year one and 600% in year two through full-funnel marketing strategy and new
product development.
• Rebranded the business and designed a new website that generated over $3M in revenue in its first
year.
• Managed all marketing, advertising, business strategy, and new product lau
KEY ACHIEVEMENTS
3 Successful M&A Exits
Led marketing through acquisitions by
Honeywell (SCADAfence), Commvault
(TrapX), and Clarity Sec (SAGE Cyber).
1,100% Customer Growth
Drove explosive customer growth at
SCADAfence with 2,300% ROI.
600% ARR Growth in 2 Years
Rebuilt AMC’s marketing engine, delivering
record revenue.
Enterprise Rebrand in 2 Months
Repositioned WiseStamp from B2C to
B2B+Enterprise with AI insights.
National Cyber Strategies
Partnerships with Mossad, FBI, MI5 & MI6.
Strategies for Australia and Japa

CORE STRENGTHS
■ Enterprise GTM Strategy
■ Brand Building & Repositioning
■ Revenue & ARR Growth
■ AI-Driven Marketing
■ Demand Generation & PLG
■ Team Building & Leadership
■ M&A & Fundraising Support
■ Analyst Relations (Gartner)
■ Thought Leadership & PR
■ Performance Marketing
EDUCATION
Harvard Business School
Entrepreneurship & Organizational Behavior
2012
Bar Ilan University, MBA
Marketing Strategy, Data Analytics,
Entrepreneurship & Consumer Behavior
2017 – 2019
Lander College for Men, BS
Sales Strategy, Branding, Research,
Consumer Behavior & Persuas

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