לא צויין
זכר
נשוי
****
מלאה
מיידית
AI, מנהל קריאייטיב
תואר ראשון
עברית
אנגלית
אופנוע מעל 125 סמ"ק, רכב פרטי – רישיון ב'
אופנוע מעל 50 סמ"ק
EDUCATION
Certified Product Manager
Technion, Tel Aviv (2020)
Professional Game Design
Hands On Games (2016)
B.A. Social Sciences &
Economics
Bar Ilan University (2008)
Practical Engineer, Visual
Communication
Hadassah Academic College
(2003)
MILITARY SERVICE
Elite Combat Service
IDF Sayeret Nahal
(Reconnaissance Unit) – Full
3-year service.
Reserve Duty
Completed 11 years of reserve
duty - no longer serving.
PROFESSIONAL EXPERIENCE
Owner & Creative Director
UVIX Studio | Creative Solutions
2008-2016 | 2019-2020 | 2023-Present
Operation of an independent studio providing creative direction and production leadership.
Design of hybrid workflows that merge concept design, video, and 3D production into unified,
expressive outputs.
Recent Creative Leadership & Strategic Projects:
The House of Santa (Beit Hagefen) | Immersive Production & Design (~60 sqm) Dec
2025
Led the end-to-end creative architecture and production of a four-wall immersive installation
engineered for seamless visual continuity and close-range large-format viewing. Built a
multi-system Al pipeline combining NanoBanana (Freepik), structured JSON-controlled
prompting, LLM-based reference tagging, and hands-on generative refinement in Adobe
Photoshop (Generative Fill / Inpainting), ensuring precise spatial depth and color cohesion across
interconnected surfaces. Directed full pre-press and large-format production, overseeing
RGB-CMYK conversion, 1:10 scaling strategy, 400-600 DPI optimization (Topaz Upscale), print
testing, and final deployment. The installation launched to strong public engagement, with
hundreds of visitors interacting closely with the space.
Promee | Brand Positioning & Visual System
Defined the creative direction and "The second voice in your music" positioning. Translated
complex royalty-management infrastructure into an empowering brand narrative and built a full
Al-driven visual ecosystem for the platform launch.
DigiTel Tel Aviv | Summer Social Campaign
Solved major technical barriers by developing a custom 3D-to-Al pipeline to generate accurate
Hebrew typography in realistic environments, delivering high-impact social assets within a
72-hour turnaround.
Earlier Studio Periods (Selected Clients & Projects)
Delivered holistic creative and digital services - including Art Direction, UI/UX, and strategic
branding - for high-growth startups and global tech corporations.
Key Clients: Amdocs, Applicaster, Kaltura, SpacePharma, Centrical, BetterBill, Bizportal, Grey,
and Gitam BBDO.
Creative Director | Producer | Design Team Leader | Brand Owner CoderZ
(Intelitek Group)
Jan 2020 - Jan 2023 | 3 yrs 1 mo
Award-winning EdTech platform empowering young minds through gamified robotics coding. Led
creative transformation of a global platform scaling from 500 to 260,000+ students - the most
defining role of my career, bringing immense satisfaction from impacting the next generation.
Executive Creative Leadership & Strategic Delivery
Complete Rebrand & Scale: Delivered company-wide rebrand in <6 months while expanding
course portfolio 120% (5→11 courses)
International Team Leadership: Built and managed design departments across Israel and
global markets, increasing video production 300% and social content 5x
Product-Creative Integration: Combined product management with creative direction in
Unity/WebGL environments, managing 20+ vendor relationships
CoderZ League & Amazon Future Engineer Course
Live Championships: Orchestrated annual live-streamed finals from Herzliya Studios with
international broadcast reach
Game Development: Led art direction for 9 competitive games across 3 age tiers with hundreds
of thousands competing globally
PROFESSIONAL EXPERIENCE (CONTINUED)
Art Director & Product Designer - Paymaxs LTD
2016-2019
Paymaxs is a global lottery and gaming company, specializing in immersive AR and 3D-based
platforms. In this role, I merged product thinking with immersive storytelling - delivering
future-forward interactive experiences in a highly regulated, high-pressure industry.
Key Achievements
• Designed and launched flagship AR/3D lottery experiences, including NY Lottery installations
• Introduced real-time WebGL and Unity-based gaming workflows
• Showcased five interactive HTML5/WebGL games at the ICE Conference in London
• Built complete visual systems for interactive demos targeting global B2B audiences
Art Director - Gitam BBDO
2008-2010
Directed integrated 360° campaigns for Tier-1 brands like L'Oréal, Bank Hapoalim, and Cellcom.
Managed the creative process from initial strategy through to full-scale TV production.
Interactive Graphic Designer Gorni Interactive
2005-2008
Created digital storytelling experiences and interactive microsites for major Israeli brands during
the early wave of high-impact online campaigns.
Digital Designer Geo Media (2eat.co.il)
2003-2005
Designed websites and print materials for hospitality and lifestyle brands.
PROFESSIONAL SUMMARY
Creative Director and Technion-certified Product Manager with over 20 years of leadership experience. Expert in bridging the gap
between high-level product strategy and hands-on execution. Specialized in pushing projects forward by mastering tool limitations,
architecting bespoke production pipelines, and building custom-coded tools to solve complex creative challenges. Proactive leader
focused on merging deep design intuition with technical workflows to transform abstract ideas into clear, engaging, and production-ready
visual narratives
SKILLS & CORE STRENGTHS
Soft Skills
Creative Leadership · Strategic
Thinking · Storytelling · Process
Architecture · Cross-Team
Collaboration · Mentoring ·
Adaptability
Hard Skills
Creative Direction · Technical
Problem Solving · Production
Management · Brand & Visual
Systems · UX/UI Direction ·
Generative AI Workflows · 3D &
Immersive Design
TOOLS & TECHNOLOGIES
AI & Generative Ecosystem
Workflow design using Flux,
Freepik Platform, Kling, Sora, Veo
3, Wan, Hunyuan 3D, Rodin,
Tripo, Leonardo, and Ideogram.
3D & Interactive Design
Unity (WebGL), Spline,
PlayCanvas, Adobe Dimension,
Mixamo, and Substance Viewer.
Post-Production & Audio
DaVinci Resolve (Advanced),
Adobe Creative Cloud (Full Suite),
Topaz Video AI, Figma, Suno,
Udio, Hedra, and MMAudio.
Research & Coding
ChatGPT, Claude, Gemini,
Perplexity, Notebook LM, Pinokio,
Cursor, Lovable, Kiro, VS Code,
and GitHub.
