פרופיל תעסוקתי:

Work Experience:

2014 - Today – Head of Marketing, Skyhoo LTD
Marketing Agencies.

• Planning Web, SEO/SEM, email, social media and display advertising campaign
• Prospect, qualify, negotiate and close new business deals with advertisers,adnetworks and direct publishers.
• Budget Management: Managing and optimizing monthly UA budgets, ensuring aggressive acquisition while maintaining sustainable ROI and ROAS targets.
• Responsible for growth and scale up accounts to reach business objectives and targets CPM,CPA,CPS,CPL,E-commerce, Gaming etc…
• Full-Funnel User Acquisition: Directing complex campaigns across PPC (Google, Bing), Paid Social (Meta, TikTok), Programmatic, and Display, specializing in highly competitive verticals.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.
• Maintaining our social media presence
• Work closely with product teams in creating optimization projects and tasks.
• Initiate new and creative ideas on how to continue scaling and reach new audiences.
• Technical Tracking & Attribution: Deep hands-on experience with MMPs (AppsFlyer/Adjust), S2S postbacks, and Pixel/API setups. Ensuring 100% accuracy in tracking and attribution across Web and Mobile environments.
• Affiliate & Partner Growth: Architected and managed high-scale Affiliate Marketing programs.

2012 - 2014 - VP.Marketing & Business Development, PariPlay ltd
Owner of gambling brands with European licenses B2C, a game maker and B2B marketing.
Working directly with the CEO.

• Building the B2B department work plan, while establishing business relations and sales with key decision makers in multinational companies such as the American National Lottery in several countries, and more.
• B2C marketing strategy & management 4 teams. (affiliates,mediabuyers,adnetworks ex…)
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
• Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Develops negotiating strategies and positions by studying integration of new ventures with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• leading, planning and guiding new revenue streams
• Work closely with product teams in creating optimization projects and tasks
• An active part in the sale of the company to the Majesco Entertainment company (Nasdaq: COOL)


2008 - 2012 - Affiliate Team Leader, Trivyou
Trivia Internet Games Company

• Management a team of 8 managers.
• Marketing the Company's products.
• Maximize profits while maintaining low expenses.

Work environment and programs
Office, Pascal, HTML, Office

Military Service
2004-2007
Commander of the Missile Control Center Patriot.


Knowledge and education:
Graduate science-oriented youth Technion.
High-level computer knowledge (technical support, troubleshooting, operating systems, etc.)

הערות: