לא צויין
זכר
לא צויין
****
מלאה
מיידית
ניהול פיתוח עסקי וניהול מוצר
מקצועית, תואר ראשון
עברית
אין פרטים זמינים
אין פרטים זמינים
PROFESSIONAL EXPERIENCE
Senior Digital Manager — Magen Nadlan 2024 – Present
Lead the end-to-end development and optimization of digital marketing assets, focusing on improving
user acquisition and retention through Web/App interfaces.
Collaborate with development and UI/UX teams to translate complex business requirements into
functional product roadmaps.
Utilize data analytics to drive continuous product improvement and optimize user journeys.
Product Lead — Ask Instructor 2012 – Present
Directed the product evolution of a global digital platform, managing a user base of 86,000+ active
users and multiple digital interfaces.
Supervised cross-functional teams and external vendors in the fields of SEO, analysis, and UX design
to maintain market competitiveness.
Implemented rigorous CRO processes including A/B Testing and behavioral analysis to increase
platform engagement and conversion.
Digital Growth Lead — Hot Target / Chef Rimer 2015 – 2021
Managed the technical and commercial lifecycle of global e-commerce assets, scaling platforms to
$3,000,000 annual revenue.
Defined business requirements and technical specifications for platform upgrades, ensuring alignment
between technological capabilities and business goals.
Optimized high-traffic landing pages and web assets using heatmaps and data-driven testing to
maximize ROI.
EDUCATION & CERTIFICATION
Product Management Certification — Product Experts
Internet Marketing Specialist — HackerU
BA in English — Kibbutzim College
•
PROFESSIONAL PROFILE
Versatile Digital Product Manager with over 10 years of experience managing high-traffic digital assets
and marketing platforms. Expert in leading product lifecycles from inception to launch for Web and Mobile
applications. Proven track-record in cross-functional leadership, collaborating with development, UI/UX,
and marketing teams to deliver business-driven technological solutions. Skilled in data-driven optimization,
CRO, and managing complex stakeholder environments within large-scale organizations.
TECHNICAL EXPERTISE & TOOLS
Management Tools: Expert in Monday.com,
Jira, and Agile methodologies.
Design & UX: Proficient in Figma, user journey
mapping, and UI/UX best practices.
Analytics & CRO: Advanced GA4, A/B Testing,
Heatmaps (Hotjar), and conversion optimization.
External Management: Leading vendors in
SEO, GEO-marketing, and specialized UI
design.
